Professional article services can provide you with effective article marketing campaigns that can turn a failing online business into an unexpected success by giving you the time to focus on the more important aspects of your business.

This is not to suggest that you cannot write articles yourself – of course you can – but it can be time-consuming to write in a manner that attracts readers, keeps them reading and then compels them to click the links in your resource to reach your website.

Sure, you can do that yourself, but do you have the time? Probably not, since the majority that are developing their online businesses want to spend their time doing that and expanding their range of products or services. What time is left to write compelling articles and submit them? Next to none!

Article services can do that for you – not only write your articles but also submit them. However, there is always an associated cost, and you have to determine what the cost of your article services are in respect of the benefits you receive. There are two basic ways of looking at this, and while it is not possible to quantify them for individual cases, you can at least consider them with respect to yourself, individually.

1. Saving Time

It takes time to write a good article. Those that claim to teach you how to write a great winning article in 15 minutes are taking nonsense. You might write 300 words about your product, but that won’t impress anybody, and won’t be accepted by many of the important directories that require a minimum 500 word count or even more.

Also, can you write compellingly? Can you persuade a reader that your product is better than the next guys without being allowed to mention your product or even your website? That doesn’t seem very easy, does it. You won’t learn that skill quickly! How long will it take? I know people that work for an hour or more on a 500 word article just to get the spelling and grammar right!

Spelling is extremely important, and any errors in these days of spell checkers will be regarded as unacceptable and careless, but no spell check will tell you that ‘there’ should be ‘there’ or ‘to’ should be ‘too’. In spite of what you have heard, grammar also counts with a number of people. An article with no errors in its grammar will attract more visitors to the link on the resource than the same article full of schoolboy errors. That’s a fact, not an opinion!

So, how long will it take you? Figure that out against the cost of the article from a site offering professional article services. If the money spent is worth the time saved, then it makes sense. If not, then it doesn’t. Your choice, but it is a logical and economic one as all business choices should be – not based upon opinion but on facts.

2. Now for the benefits.

Until you are aware of the its benefits, you will be unable to determine the real benefit of the time you will save by using professional article services to help with your article marketing strategy. There are four main benefits:

• You can have your articles published on ezines and article directories. For each of these that accept your article you will receive a share of the PageRank of the web page on which your article is published. The Page Rank cited for the Home Page of the article directory is irrelevant – that is immaterial because the ranking points you receive are related only to the page on which your article is published, and also the other links leaving that page. However, it improves your Google PageRank score.
• Contrary to what many believe, visitors to article directories read the articles. You can get several hundred people reading your article each month if the title attracts them.
• Many people use published articles as content for their websites. This is particularly popular with those that use Adsense and other contextual advertising systems to monetize pages on their sites. To do so, they must also include your resource that publishes your website links, so you get Google PageRank points from the links back to your website from the page on which your article has been used.
• Naturally, anybody visiting that other website can click on your links and visit a page on your website. That page must lead readers to a page that relates to the topic of the article you have written, and also contain a link at least to your home page.

All things considered, when you take into account every benefit that a successful article marketing campaign can provide for you, then using professional article services might make sense rather than trying to do it yourself.

A professional article will be more likely to attract readers and keep them on the page till they click on your link. After that it is up to you, but the same service can also be used to provide the content that will them keep the visitor on that page and perhaps even purchase your products or services.

Is it worth it to you? That is for you to decide, but just as you would consider professional SEO services, advertising services and emailing services as possibilities to help you market your business, so article marketing is an aspect of advertising that good, professional article services can look after for you, leaving you to do what you do best. Make money!

Post from: SiteProNews: Webmaster News & Resources

The Benefts of Professional Article Services

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There are multiple ways to get traffic to your website for very little cost that can make you money online.

If you just got a small proportion of those visitors to convert to leads or sales, that has cost you nothing but your time.

There are two hard facts of any internet business that you cannot escape.

To make money online, you need to generate traffic to your website and second, you need to convert that traffic into buyers.

You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details or to your information site or blog.

First, you should focus on identifying your killer keywords – the ones that attract the right kind of people into you business.

With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers.

If no one goes to your site, it hardly bares a chance of generating an income.

BUT, it doesn’t take thousands to generate website traffic to your site.

While there are ways to jumpstart your traffic flows, the holy grail is knowing how to generate low cost website traffic without having to run up a huge daily advertising bill.

Here I present to you my top 7 strategies to generate low cost website traffic that could help make money online for you.

1. Link exchanges

This is a well known and proven strategy. It’s rare these days to see a website without a link to another site.

Many business owners are willing to exchange links with one another so that they could produce more visibility for their sites.

The more you create back links to your website from other pages, the more the traffic you’ll see coming as you’ll start to rank higher.

If you’re exchanging links with other sites, it’s important that the link is relevant. This usually means it is in the same niche or a relate niche as your own site.

This strategy pleases humans as much as it keeps the search engines happy.

Exchanging links with authority sites or sites with high page ranks will also increase your traffic even more significantly, as it will boost your rankings in search engine listings.

This is known as SEO or Search Engine Optimisation.

2. Article Marketing

There are many electronic magazines (called ezines) and online newsletters around on the internet which provide free space for you to submit articles.

If you want to keep your costs low, you can write the articles yourself. But you can save time, by using the many freelance writers who are willing to create articles on your best converting keywords or keyword phrases. The fees are much smaller than you might think.

Write articles that complement your website, product, business or other offer. Write on topics that you have expertise on so you develop your knowledge researching around the subject and can come across as an authority.

Write articles that produce tips and guidance on the subject or your niche. Looking at existing content on your chosen niche will help you find gaps so less competition and your article will rank more highly for those keywords.

At the end of the article submission process, you can insert a “resource box”. It’s here that can say something about yourself or your business and provide your visitors with a link to your site if they want to find out more.

If they do go there, they are already impressed and predisposed to your offer, wouldn’t you say?

Once you have your article accepted in your primary article directory, you can also send variations to other article directories.

There is a lot of free article submission software available to automate the process and if you are doing a lot of article marketing, a great paid service I personally use is SubmitYourArticles.

3. Video marketing

Video marketing can send literally thousands Of visitors to your primary business. It really is the social medium of the moment. Just look at the popularity of YouTube! 5-10 minutes is all you need to get your point across.

You can either use a camcorder to video your own talking head or create a footage around your product or offer and add the audio later.

If you’re not yet confident on camera, you can also create a series of photos and powerpoint slides and record an audio commentary around that.

Don’t forget to add your website URL as a running title along the top.

Once you have a few videos made, you then need to drive traffic to them. The best way is to submit them to video sites. The most popular are youtube.com, metacafe.com and dailymotion.com.

To really maximise exposure and get the most traffic back to you website, you can use video submission tools. There’s a free video submission service, TubeMogul. An even better tool is a paid service I use is Traffic Geyser.

Once you’re registered on the main video sites, this submitter tool will automatically submit your video to a whole host of video sites for you, resulting in tonnes of free traffic to your website.

4. Forum marketing

This is completely free – it only requires an input of your time. Do some initial sculking around to identify the kinds of problems people have in this niche.

Once you feel you understand the community, you can start to feedback a comment, start a post, here and there, using your knowledge and expertise.

You can get free advertising when you go to forums that have the same subject or niche with your site.

With every post, you can add a link to your site. But remember first to give value, not just blatantly advertise your site.

As you build your reputation, you also build the reputation of your site that could be frequented and trusted by many people.

5. Twitter marketing

Twitter and blogging go hand in hand. They help you build your authority and social networks within your niche.

Twitter has totally transformed the way that people communicate online and since it’s free, it really should be an indispensable part of your overall marketing strategy and link to your blog.

Twitter is free to join and you can get set up with an account in a matter of just a few minutes.

Twitter has proven itself to be incredibly addictive and, for business owners, very valuable too.

Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day. We can use it to reach more people in a meaningful way.

Imagine if you had cost-efficient and fast marketing tools that met existing customers where they are and that also helped you acquire new customers.

Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity.

6. Blog marketing

You blog should therefore be one of the main hubs for your business. It’s all about YOU Inc.

As your name gets passed around, you can widen your public awareness and build an opt-in list and RSS subscribe feed for people who regularly visit your site.

People buy from people they know, like and trust. A blog is like dating – you wouldn’t propose on the first date so why shove your sales pitch down a new visitors throat.

You can point your articles, videos, forum posts and social media activities all through your blog.

This may sound like hard work because of all the articles you may need to use to build a blog but on the contrary, this is not so. There are many many sources of ideas and inspiration for your blog, which come from your day to day activities and your own personal development.

7. Facebook marketing

Social networking has always been a main part of many internet marketers strategy. But most don’t use it effectively at all. They flood the likes of Facebook and Myspace with offers and promotions. This won’t work.

If you want to use social tools like Facebook to generate traffic to your website, you first have to identify the right groups and then invest something of yourself.

You need to be prepared to make a personal connection with other folks in the community. This kind of media thrives on authentic networking.

Posting up useful content on social networks will get you some awesome rankings on Google. The search engines seem to put a premium on sites like Facebook, Myspace, YouTube, Squidoo and Hubpages.

In all these free or low cost traffic generation methods, it’s all about giving value to your niche community.

Leads generated in this way will be far more valuable as leads back to you – interested, highly targeted, committed and profitable.

Post from: SiteProNews: Webmaster News & Resources

Seven Inexpensive Ways to Generate Traffic to Make Money Online

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There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.

If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google.

According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream. The ROI, or return on investment, from your social media efforts can be measurable and meaningful in a new way.

If you’re already using social media, you’re likely aware of how it can help you get traffic to your site. For example, popular entries often get more exposure, and the links they often generate. Now, social media may be able to help you get more exposure through the networks of the people you interact with the most.

In October 2009, Google started an experiment called Google Social Search, which you could opt in to, in order to see information from what Google is calling your social circle, in your search results. On the day of the iPad launch, they quietly rolled out Google Social Search Results to anyone who is logged into a Google account when they search.

What could that mean to you?

Well, if you’ve been cultivating a social presence in Twitter, for example, and become connected to 1000 people, if they have Google accounts they and their connections, will be added to your social circle, from which Google will pull extra search listings to be integrated into the current set when a user is logged in.

Of course, when you start to think that even though Google has a dominant market share, even if a full 25% of them have a Google account and are logged in, you might think that doesn’t give you much of a boost.

That’s not necessarily true. You have to look at three factors: first, are you the only person in your niche that the person searching is connected to?

If you’ve been building your social network for quality from potential clients and customers rather than only quantity, where you just follow peers, auto-follow friends and existing friends so they’ll follow you back, the answer is, probably.

Second, personal suggestions are stronger than what any search engine says. Being found in search helps dramatically. But when it comes down to the tie-breaker, folks buy from folks they know.

Third, it’s not just the people you’re connected to, it’s the people THEY are connected to as well. If you look at the video below, it says towards the end that the people your friends are connected to are included in your extended social circle.

Well, that means you’re included in the friends of your friends as well. So not only will you get them in your search results, you’ll be in theirs.

That could end up being a lot of people.

Add in the recent changes to Google Reader, the move to Google Caffeine, the debut of Google Buzz in Gmail. Gmail alone has a reported 220 million accounts in use.

Of course, this can be blown out of proportion – social media is important, as is search, to traffic generation. But they are each one tool in a well rounded strategy. It’s folly to lean on any singular method to get traffic to a site to the exclusion of all others, because if your strategy fails or its effectiveness changes over time, you’re putting your entire business at risk.

So keep in mind as you strategize that you still have regular search engine optimization to contend with – your primary Google traffic focus ought to be the people who are not logged into Google, as they are the majority.

Remember also though that even they have live updates from social sites like Twitter, are now streamed into results. So, like it or not, ignoring social media or denying its influence is to do so at the peril of your own business. And hyper-targeted traffic to a smaller audience is still more money in your pocket at the end of the day. Keep it all in perspective is my only warning.

If you’re not already seeing a return on your investment in social media through better links, higher traffic, and viral spread of your messages, now is the time to fix whatever is wrong with your social media traffic strategy.

A sound social media strategy is already critical for you to gain or keep your edge over your competition. From local coffeeshops broadcasting specials to Mayors on Foursquare to becoming a favorite place in Google Maps, social commerce is the way of the day. Now it’s factoring into search strategy more than ever before. Search is now social.

Are you ready?

Post from: SiteProNews: Webmaster News & Resources

Your Business, Google and Social Media ROI

– - more…

There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective.

If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target market’s path through Google.

According to a recent announcement by Google, social media may now be able to help you in ways you hadn’t ever dared to dream. The ROI, or return on investment, from your social media efforts can be measurable and meaningful in a new way.

If you’re already using social media, you’re likely aware of how it can help you get traffic to your site. For example, popular entries often get more exposure, and the links they often generate. Now, social media may be able to help you get more exposure through the networks of the people you interact with the most.

In October 2009, Google started an experiment called Google Social Search, which you could opt in to, in order to see information from what Google is calling your social circle, in your search results. On the day of the iPad launch, they quietly rolled out Google Social Search Results to anyone who is logged into a Google account when they search.

What could that mean to you?

Well, if you’ve been cultivating a social presence in Twitter, for example, and become connected to 1000 people, if they have Google accounts they and their connections, will be added to your social circle, from which Google will pull extra search listings to be integrated into the current set when a user is logged in.

Of course, when you start to think that even though Google has a dominant market share, even if a full 25% of them have a Google account and are logged in, you might think that doesn’t give you much of a boost.

That’s not necessarily true. You have to look at three factors: first, are you the only person in your niche that the person searching is connected to?

If you’ve been building your social network for quality from potential clients and customers rather than only quantity, where you just follow peers, auto-follow friends and existing friends so they’ll follow you back, the answer is, probably.

Second, personal suggestions are stronger than what any search engine says. Being found in search helps dramatically. But when it comes down to the tie-breaker, folks buy from folks they know.

Third, it’s not just the people you’re connected to, it’s the people THEY are connected to as well. If you look at the video below, it says towards the end that the people your friends are connected to are included in your extended social circle.

Well, that means you’re included in the friends of your friends as well. So not only will you get them in your search results, you’ll be in theirs.

That could end up being a lot of people.

Add in the recent changes to Google Reader, the move to Google Caffeine, the debut of Google Buzz in Gmail. Gmail alone has a reported 220 million accounts in use.

Of course, this can be blown out of proportion – social media is important, as is search, to traffic generation. But they are each one tool in a well rounded strategy. It’s folly to lean on any singular method to get traffic to a site to the exclusion of all others, because if your strategy fails or its effectiveness changes over time, you’re putting your entire business at risk.

So keep in mind as you strategize that you still have regular search engine optimization to contend with – your primary Google traffic focus ought to be the people who are not logged into Google, as they are the majority.

Remember also though that even they have live updates from social sites like Twitter, are now streamed into results. So, like it or not, ignoring social media or denying its influence is to do so at the peril of your own business. And hyper-targeted traffic to a smaller audience is still more money in your pocket at the end of the day. Keep it all in perspective is my only warning.

If you’re not already seeing a return on your investment in social media through better links, higher traffic, and viral spread of your messages, now is the time to fix whatever is wrong with your social media traffic strategy.

A sound social media strategy is already critical for you to gain or keep your edge over your competition. From local coffeeshops broadcasting specials to Mayors on Foursquare to becoming a favorite place in Google Maps, social commerce is the way of the day. Now it’s factoring into search strategy more than ever before. Search is now social.

Are you ready?

Post from: SiteProNews: Webmaster News & Resources

Your Business, Google and Social Media ROI

– - more…

With just about everyone and their mother owning a smart phone of one type or another these days, it should not be all that shocking that social media is seeing a huge boost in usership through the eyes of various mobile browsers. So much so, that a reported 30.8% of mobile users are accessing various social media outlets from their phones.

For me, the real question is whether or not people prefer using apps over their mobile browser or not? Speaking exclusively for myself, I find using social media apps is vastly more pleasant an experience than trying to navigate through the typical mobile browser experience instead. But perhaps that’s just me?

I’ll be among the first to agree that mobile browser usage usage is being driven heavily in part to social media usage, as highlighted previously. But I don’t think this has any real staying power. In the long term, I see mobile browsers being used more for news and other things. Why? Apps simply provide better access to specific tasks. Simple as that.

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Is Steve Jobs just whining about Adobe Flash being a CPU hog on today’s computing devices? According to Jobs, he has no plans whatsoever for letting Flash find a home on the upcoming iPad. And on Macs, he made it clear that he felt that HTML5 is the future. Great, Steve, now if we can just convince the rest of the world to see the light, you might actually have a point.

Like Hulu? Not on an iPad you won’t. Flash based Hulu will not work on that Apple product. Flash games, interactive stuff using Flash on Web sites — again, fail with more fail coming right along side of it. Clearly, despite people begging for it, Apple is not budging on providing access to Flash even if Adobe does decide to play ball.

So does this mean it’s simply not possible for Adobe Flash products to run well on tablet type devices then? Uh, not from what I am seeing here. Both Flash and Air appear to be quite usable. Perhaps it’s Apple products that need to be called into question? I’m not really an Apple user outside of my iPhone, so I have no idea. But clearly, I will not be wasting my time with the famed iPad!

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The silly idea that somehow ad blocking is just not that bad is insane. As this article accurately outlines as clear as day, you are basically trying to get something for nothing. Now to be fair to readers tired of having their browsers crashed by poorly done Flash ads, this is something that needs to be addressed as well. Flash ads need to stop, really. They’re killing us, making us want to get our content elsewhere.

But the fact of the matter is that those who are catering to tech driven sites are being hurt by folks who are using ad blocking add-ons. It’s simply not helping anyone. Clearly, there needs to be some common ground where browsers are not being crashed by Flash ads yet at the same time, not having ad revenue taking a hit, either. So what is the solution?

To be honest, I am not entirely sure I have a quick fix to this myself. On the one hand, I can see the value of blocking problematic advertisements. But still, taking away revenue from a site that you visit frequently is pretty sleazy as well. Perhaps ad-free subscriptions are the answer? First view is free, pay the subscription afterward?

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Any e-commerce application needs a good shopping cart to handle any purchases and payments for subscriptions. Of course you want the best shopping cart you can get for your blogs or websites, but there are so many options online, all promising you the world, that it can get confusing. Still wondering what a shopping cart is on website?

There are several points to consider, but the simplest description that all of us will recognize is the shopping cart in grocery stores. While that one has squeaky wheels and gets pushed up and down the aisle, the shopping cart on your website is a set of scripts that track what your customers buy so they can pay for the entire selection with one click.

All the shopping cart does is keep track of any items you have placed in it for purchase. Without a shopping cart your customers would have to pay individually for everything they want to buy. After your customers press the “Buy” button on your site, their transaction is transferred to a payment processor to collect the money owed, send it where it belongs and enables the download if required.

It’s not quite that simple, but it is a quick explanation of what happens behind the “Buy” button. There are several processes that are sending and receiving the request for payment on a mouse click that ends with the download instructions for your customer. It gets confusing when you start searching for a shopping cart for your own sites. A simple search will probably send you several hundred choices, all claiming to be the premier shopping cart for your needs.

An excellent choice would be PayPal’s shopping cart. For several reasons, using PayPal’s shopping cart will streamline your customer’s payment processes by letting you accept credit and debit cards and direct bank account payments. Some benefits for your customers include purchasing more than one item at a time and paying for them with a single click of the “Buy” button. It’s good customer service. You don’t want to irritate customers ready to spend money with you.

Other PayPal benefits for your customer include the ability to browse your entire collection of products and check out a list of what they bought before they click on your “Buy” button, which gives them the opportunity to modify the list. Ease of installation which does not require knowledge of CGI scripting is one big advantage of PayPal’s shopping cart. Opening an account is free of up-front costs and you are charged the same fees charged when you get other PayPal payments.

To find the fee schedule, check out the bottom of any page, even the log in page, for a link to “Pricing” or “Fees.” Some of the technical benefits of using PayPal’s shopping cart include being able to set shipping rates, if necessary, and tax rates. You can let your customers make donations to charities of their choice. You can easily convert your “Buy Now” buttons into “Add To Cart” buttons to make multiple purchases seamless to your customer.

Their free 410-page PDF, “Website Payments Standard Integration Guide,” has all the in-depth information you might need about using “Buy Now” buttons included. You can find a comprehensive list of services on PayPal when you click the tab, “Merchant Services.” If you click on the tab, “Products and Services,” you will find a link to the ebook. For your business records, PayPal will keep detailed transaction records on their website for your use when you need them.

You will also find details needed to integrate PayPal with your site, including how to pre-populate your customer’s sign-up forms. It might be a good idea to download their free PDF User Agreement for your records. You can find a link to the document at the bottom of almost every page on the service. Look for “Legal Agreements” and click that link. PayPal is easy to use with whatever application you need. It has been time tested for a longtime as eBay’s payment processor.

Besides being highly recognizable as something that a lot of people use already and have a comfort zone with, another undocumented benefit of using PayPal’s shopping cart is your own peace of mind in knowing that your business income is in good hands.

Post from: SiteProNews: Webmaster News & Resources

The Advantages of Using PayPal As Your Shopping Cart

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If you’re doing tasks such as search engine optimization and pay-per-click advertising so you can build a steady stream of traffic on your own, you’re in for a long, hard uphill climb.

Fortunately, there’s an easier way to get loads of traffic very quickly – and for free. All you have to do is leverage other people’s traffic and resources.

Here’s how…

1. Be a Guest Blogger — Some bloggers solicit guest articles, in which case you can create a blog post and submit it for consideration. For example, my articles can be found on blogs like Cathy Goodwin’s Copy-Cat- Copywriting Blog. A great resource that will help you find bloggers who want content is: BloggerLinkUp.com
2. Submit your articles to the top, targeted websites and ezines. For example, I get traffic every day from my articles that are being found on sites like About.com, Microsoft Community Dynamics, Fast Company, Bank of America Small Business, MarketingProfs, SiteProNews and thousands more. You can get a complete, customized database of websites and ezines that you should submit articles to at: ArticleSubmissionSiteDatabase.com
3. Trade Newsletter Articles — If you like the idea of trading content, then consider trading newsletter articles with other people in your niche. Here’s a great tip for you: Look for those who also post their newsletter issues on their blogs, as you’ll get the benefit of a backlink and ongoing traffic!
4. Invite people to become your affiliate. Then provide your affiliates with articles and videos that they can use on their websites, on their blogs and in their newsletters. If you’re in front of your affiliates face all the time with new content for their readers,they’ll be more willing to promote you – and send you ongoing traffic.
5. Compile your articles and create viral, re-brandable special reports. Using a tool like ViralPDF.com, you can create a report that allows others to change the affiliate links in a report to their affiliate links. This way anyone who distributes the report has the opportunity to make money on the backend. The more money they make, the more they’ll distribute the free report, which means more free traffic for you.
6. Turn your articles into videos and promote them on sites like YouTube. You can use services like Traffic Geyser to get your videos broadcasted on hundreds of sites that your audience goes to. Now, not only do you have articles bringing you free traffic, but you also have videos working for you as well.
7. Host a teleseminar. Ask an expert in your industry to come onto your very own teleseminar. You can host as many teleseminars as you’d like for little money with services like Instant Teleseminars. Ask the experts to promote the call to their list and have everyone sign up on your own squeeze page. This way, you capture everyone’s name and email. Make sure you gettranscripts, and then turn them into articles that you can submit and get more website traffic.
8. Become a teleseminar guest. On the teleseminars, promote a squeeze page where you offer a free special report or special incentive. For example, I often promote: http://www.TryMyFreeArticleTemplates.com/ where you can get 3 free article templates. From there, I have an autoresponder series, which further educates prospects on article writing and articlemarketing. And, of course, I promote the complete article template product that you can get at: StartWritingArticlesFaster.com
9. Provide thought leadership content and share information that no one else is providing. This way, others will want to Tweet and retweet about your content. They’ll share it on their Facebook pages. And, email their list.
10. Promote other people’s products in your own articles and special reports. One of my new article marketing coaching clients has a walking shoe reviews site. The first thing that came to mind was to create a special report “The 2010 Top 10 Best Walking Shoes For Your Health!” Inside this report, he’ll reveal the best walking shoe brands and why. He’ll show you how to buy the shoes online (through his partnership link so he can get money!)And, more importantly, he’ll write articles that promote the special report as well as a press release so he drives traffic to his site. He’ll also write a press release for the shoe companies to submit as well for even more exposure and website traffic.

Now, if you like implement these ideas, you will begin to get more website traffic now without spending lots of time and energy.

If you like the information I just provided then check out my new article marketing coaching program where I will personally guide you toward writing your way to profits.

Go to http://www.getarticlemarketingcoaching.com/

Article marketing expert Eric Gruber creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Now you can learn how to write your way to profits wit Eric’s new article writing and article marketing coaching program. Try it risk-free at:

http://www.getarticlemarketingcoaching.com/

Post from: SiteProNews: Webmaster News & Resources

Traffic Building Strategies: 10 Ways to Get Other People to Send You FREE Traffic

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No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting.

Now we are not talking about the obvious mistakes here. Errors of grammar, syntax, spelling or revision are fairly obvious and can be averted with a simple double-check by running your article past a colleague for critique. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.

Five Copywriting Mistakes You CAN Avoid

Mistake #1 – Missing your target audience

One of the most important points of any piece of writing is to address your intended audience. This is true for absolutely every type of writing out there, without exception. Consider for example that you’re a writer specializing in culinary writing. You could submit the most well-written, elegant article on coconut cream pies ever composed. You still would not get very far with this article if you tried to sell it to someone with a coconut allergy.

As is often the case, understanding your audience happens before and after you do the actual writing, making it a ‘meta’ principle (outside the actual task itself, but still related). Avoiding this mistake takes effort. Get in the habit of asking specific questions of your clients, and researching related material on their sites if available. Information will help you avoid targeting a piece to the wrong audience.

Mistake #2 – Going on and on and on and on…

The web is a fast-paced environment. Technology has increased the speed at which machines can present information, and as a result people expect to be able to process that information faster. With so much out there available so quickly, why would anyone linger on an article that takes too long to get to the point?

Write concisely, focusing on your topic and keeping the content to a targeted word count. Ensure that each section is no longer than necessary, to prevent boredom and disinterest.

Again, research is your greatest ally in this case. Knowing your audience helps, as does being very familiar with your subject. Examine your sentences and see where you can cut down words without destroying meaning.

Mistake #3 – Missing the call to action

A great deal of copywriting is done to promote products and services of every stripe. Similarly, a great deal of copywriting doesn’t do much beyond presenting the basic information. Good copywriting should include a tangible call to action. Don’t just offer the user more information, invite them to ‘Learn more about it here.’

Wishy-washy language is the weakness in this case. Most people confuse simple statements such as ‘You can learn more’ with powerful calls like ‘Learn more.’ The first is just informative. All right, we can learn more, why should we? ‘Learn more and take control’ is an imperative that gets people responding.

Mistake #4 – Getting fancified and highfalutin

Contrary to what some people may think, there IS a place for jargon and technical terminology. That place exists within a common frame of understanding. When two engineers trade talk about ohms, resistance, current and capacity, these terms are intended to speed up understanding and improve their overall efficiency.

For example you could refer to ‘the practice of using keywords, precise writing, and meta tags to improve search engine results for websites.’ This is cumbersome, so among those who understand your reference, instead you can use the term Search Engine Optimization, or the acronym SEO.

The problem with jargon is that it is not universal. Mention Newtons to the average person, and you’re talking about a snack cake. Mention them to a physicist, and you’re discussing concepts of universal gravitation. The term is valuable to the latter, irrelevant to the former. The danger in copywriting is the use of jargon in inappropriate contexts. In a generalized piece, jargon does not make you look clever, but rather arrogant or showy.

Restrict your use of jargon to appropriate times. If you have a reasonable basis to believe others can understand it, go for it. If you find yourself thinking ‘everyone SHOULD know what I mean,’ stop and ask for advice.

Mistake #5 – Skipping the Headline

Attention spans are reducing even as our ability to process information increases. People want quick, catchy information and they want it now. Too late, they’ve moved on. A headline is a key point in catching someone’s attention, and all too often is neglected or slapped on without consideration.

A good headline should convey just enough information to let them know what the article is about, yet be vague enough to generate their interest in reading further. Humorous headlines can be very effective, as can dramatic or ironic statements. Practice with headlines, and make them an essential part of your writing, rather than an accessory.

Post from: SiteProNews: Webmaster News & Resources

Beyond Grammar: Easily Avoided Copywriting Mistakes

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