Success In Media – There Is An App For That
In today’s media, two terms that nearly everyone under the age of 35 knows is “Google it” and “There’s an app for that”. Apple, being the inventor of the latter saying, has seen amazing success with their iPhone app store. So much in fact, that some are stating that Apple is no longer a computer company. No, they are becoming a media company.
Where the app store fails for most companies looking to get something distributed is that Apple is not going to be of much help here. They will provide you with a platform and audience, but you will have to do your own promotion. Apple just makes it simple to access.
Now let’s imagine that we are talking about those failed brands of media know as newspapers. What if a simple subscription model is provided by the app store for a flat, reasonable monthly fee of $5. Many would avoid it, with more leaping to it like it was providing something life sustaining. Yet much of the mainstream media still does not get this.
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